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Brand Design

The design of your brand tells the world a huge amount about your company – instantly. Making the right impression from the start is crucial in leading a customer to take action.

It begins with your brand

Your customer’s experience starts with how they interact with your brand – how your visual statement embodies your identity, and how your brand’s digital touchpoints interact with them to provide an experience that is informative, intelligent and enjoyable.

A brand is not simply a logo, it is everything about your organisation that your customer experiences. Messaging, imagery, photography, product, and interactions are all part of the design of your brand. 

Who needs brand design?

Every business needs an identity: something to hang your hat on, and something that underpins everything you do. In today’s digitally-driven world a consistent look and tone of voice, spanning  every customer touchpoint, is more important than ever to build an effective and successful brand.

As trends and technology shifts, so do brands. Design should be used to continually reinvent and refresh your brand – to stay up-to-date and modern. Otherwise, your brand runs the risk of being perceived as outdated.

 

Mogul's brand design services include:

Bronze Brand Identity

Mogul’s entry-point brand identity offering. This package is suitable for clients who are either looking for a brand refresh or a simple new identity. You will have a clear direction and established style already in mind and simply need a logo and brand guidelines to get you started.

Silver Brand Identity

Our silver brand identity package is suitable for clients who have a broad branding direction and style in mind that requires fleshing out or refinement. As well as a logo and guidelines, you’ll want some additional brand collateral produced to get it in front of your audience.

Gold Brand Identity

Mogul’s complete brand identity offering. The gold package is ideal for clients who are starting up, or needing an overhaul. As well as exploring more design options during the design phase, the gold package also includes establishing your tone of voice, developing, identity guidelines and a package of brand collateral to help you promote your business.

Brand design audit

Are customers removing you from their consideration in favour of competitors because the design of your brand no longer looks relevant? A brand design audit looks at the current design of your logo and brand collateral. We check whether your brand’s purpose and personality is reflected in the design, how and where your brand is currently used & consistency across your communications.

The essentials of good brand design

Effective brand design goes beyond having a snazzy name and slick-looking logo. Here are a few ‘brand basics’ we have:

  • Keep the design simple. A simple design is far more likely to work across multiple platforms and small screen sizes. This also applies to your name and strapline.
  • Make it relatable. A brand that reflects the personality of the business will come across as more authentic and easier for customers to connect. 
  • Make it your own. A design that is unique will be memorable and build greater brand awareness.
  • Stay on brand. Consistency in messaging and visual style is key to delivering a coherent brand identity.

Mogul’s branding capabilities include logo design, defined brand typeface and colour palettes, to-the-point brand guidelines, tone of voice, and of course brand collateral design (digital & physical).

It doesn’t matter if you already have a brand or not. We are experienced at creating brands from scratch, as well as giving existing brands a refresh. 

We work side-by-side with you to understand precisely what you imagine your brand should be. Beginning with mood boards is a great way to get on the same page quickly, working together to create an informed, aesthetic, unique and simplifying brand experience.

See our brand design portfolio for more examples of our work.

With Mogul’s deep understanding of design and branding, we found this a simple evolution and the result has exceeded our expectation.

Mark Fenwick - Business Manager - Glenn Cook Technologies

Whether your brand needs a refresh, you’re starting from scratch, or you just need some collateral updated – our experienced design team is ready to help.