Search engine marketing (SEM) is a form of paid online advertising. Paid SEM ads allow you to promote your business higher in search engines such as Google, Yahoo and bing, giving you better brand awareness, attracting more site visitors to your website, and leading to more business.
Below are some of the key benefits of adding search engine marketing to your marketing campaign.
1. Search is the most popular method for finding information – a recent Pardot survey found that 7 out of 10 B2B buyers start their research on Google when searching for new suppliers.
2. Cost effective – SEM is a long-term, targeted cost effective marketing medium that is easily measured with Google Analytics. Therefore, money is less likely to be wasted as we can see what is working and what isn’t – in real time.
3. Targeted message to users – Users who are finding your SEM advertisements are searching for the keywords you have setup to be linked with your ad, creating an improved customer experience because you are there when they need you. Also being on the first page of Google creates brand awareness and business authority.
If you don’t use SEM you may not be found.
But if you use SEM ineffectively, you run the risk of irrelevant users clicking on your ads, wasting your precious money!
If you are interested in finding out more about SEM, talk to us.