Accounting software company Xero is holding its Xerocon conference in Auckland, New Zealand on 20-21 February, 2014. Social media has always been a big marketing channel for Xero, and they are big fans of our social media display wall Strea.ma. They have used it at conferences in Auckland, San Francisco, and London. Here you can see a Strea.ma wall behind a coffee stall at Xerocon (thanks, OG!).
Xero is valued at NZ$5bn, which makes Xerocon a really big business event on the New Zealand calendar. At the event Xero’s leadership will map out the company’s progress and strategy for global growth, as well as providing guidelines for software developers and accounting partners who use the Xero platform.