November 3, 2011

What do you do after you’ve put on the most awesome live action event the world has seen for 90 million years?

You take it to another level, of course. And that’s just what the creature boffins at NZEEC have done.

If you thought Walking With Dinosaurs – The Arena Spectacular was huge, then check out the website we’ve just launched for How To Train Your Dragon – The Arena Spectacular!

The challenge for this website is: how do you convey the power of such a spectacle on a computer screen that’s barely the size of a dragon’s toenail? You do it by incorporating online video courtesy of YouTube, an embedded Facebook page, and a widescreen background image of a massive dragon surrounded by ecstatic fans shrouded in smoke, all on a black background.

Well, that’s what we did, anyway. And we think it looks awesome.

We also launched the show with an email announcement to 4,500 fans of the Dinosaurs show, offering them an exclusive opportunity to get the first crack at presale tickets.

The campaign has been a great success so far, and Dragons looks set to outsell its illustrious predecessor.